Thursday, May 31, 2012
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Tuesday, May 29, 2012
Momiji Dolls Collect Them All!
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Monday, May 28, 2012
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Sunday, May 27, 2012
SAG Awards This Sunday: MTV News Has Got You Covered
In his breakout 2004 documentary "Super Size Me", filmmaker Morgan Spurlock attempted to show the world just how bad McDonald's is for you (particularly if you eat it all day, every day.) Now, Spurlock is going after all the big guns in his latest, "The Greatest Movie Ever Sold," an expose on the world of marketing, advertising and product placement.
Not so surprisingly, Spurlock couldn't get corporate sponsorship from many of the companies featured in the film (including his old friends at McDonald's.) Still, the ever-undeterred Spurlock sat down with MTV News at the 2011 Sundance Film Festival to talk about what it was like getting turned down by some big corporations and, despite all that, how he still managed to make a "docbuster."
Hilariously sporting an entirely corporate-sponsored jacket (Hyatt, JetBlue, and Pennsylvania's "greatest convenience store you'll ever stop in," Sheetz — which is providing collector cups for the movie's impending release — were game with Spurlock's vision), the director explained to MTV News that the three biggest sponsors of the project benefited from a commercial spot inserted within the movie itself. "It's the first time ever there's a film that has commercial breaks inside of it that, literally, are [woven] seamlessly into the movie."
But it seems one of the sponsors, POM Wonderful (which also appears on Spurlock's jacket) couldn't get on board with one of his ideas for their ad: to boast the fact that their product helps erectile dysfunction.
"We were pitching them commercials, one of which was talking about the fact that [POM] is 40% as effective as Viagra. So, in the film I'm talking about this stuff and I say that it will improve your erections. Then the camera pulls out a little more and there I am standing next to a giant erection and a POM bottle as I drink it," he says, adding, "They didn't like that idea."
Nevertheless, Spurlock and his crew still made the ad, about which he joked, "Luckily, I drank plenty of POM for that shoot"). He even toyed with the idea of putting it at the end of the movie, but ultimately had reservations about allowing that to be the last image he left in the mind of Sundance audiences. Yet when the initial pitch got a rousing reaction from the crowd at Saturday's screening, he thought, "Maybe we should have put that at the end of the movie!'"
If POM was a little hesitant, it was nothing compared to the responses he got from fast-food chains he tried to have in the "docbuster" (that's a documentary/blockbuster), including his old Big Mac-laden stomping grounds. "We tried," Spurlock said. "I called McDonald's, I called Burger King...not Subway, not even In-N-Out...White Castle...would be on board. But, no. Nobody wanted to play with us."
In fact, it wasn't just a simple "no" that Spurlock received from McDonald's; it was no response whatsoever. "They just didn't call back," he reveals. "The blow off was no returned phone call, ever."
Still, that wasn't even the harshest rejection Spurlock got while seeking sponsors. "The most memorable blow off, which is in the film, was Guess jeans. We were trying to find a clothing sponsor and [a Guess rep] said, 'No, no, no, no, we will never, ever put you on a billboard," he says with a laugh, "You know, it's like she was very clear that you are so not Guess jeans material."
Will you check out Morgan Spurlock's latest, "The Greatest Movie Ever Sold" when it hits theaters?
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Saturday, May 26, 2012
The Vampire Diaries Nabs Infectious Ratings With Return!
All that double entendre marketing paid off!
Last night marked the midseason return of The CW’s highest rated shows, The Vampire Diaries and Nikita. The shows faced strong opposition now that American Idol has returned, but surprisingly, they both performed well under the pressure!
3.5 million people caught VD (teehee), while 2.7 million tuned in to watch [...]

Are male readers actually reading any of this? Or are you just staring at the photo??? LOLz.
According to a new study, even though sexy female news anchors may boost ratings, males are less likely to retain much actual news from them, because they get distracted.
Indiana University scholars have found that “men’s cognitive mechanisms favored visual over verbal processing.”
Ha! That's ONE way of saying "men get distracted by sexy women."
Studies were done with female anchors dressed in a desexualized manner, as well as a sexualized manner, and researchers found that men remembered “significantly more information watching the unsexualized anchor deliver news than her sexualized version.”
Guess guys should start keeping their eyes shut when Megyn Kelly is reporting the news…
[Image via WENN.]
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Friday, May 25, 2012
Promote Your Music Online Top 5 Ways to Get an Online Fan Base
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Thursday, May 24, 2012
How Rock And Roll Come To Exist
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